From Entertainment Exec to Will-writer
My Story
I didn't plan to write Wills for a living. For more than twenty years I worked in entertainment, first in front of the camera, then behind it. I was part of the founding team that scaled Moonbug Entertainment, working on children's brands including CoComelon, Blippi and Little Baby Bum, before the company's reported three billion dollar sale.
Then, in 2023, two things happened at once. I was made redundant, and I found out I was pregnant with my second child. It felt like the ground had gone from under me. I could go back to the corporate grind, or I could build something of my own. I chose to build.
“Why was no one speaking my language at the point in my life when I needed it most?”
The Moment It Clicked
Not long after, a chance conversation with a Will writer stopped me cold. He told me that if parents die without a Will, their young children can become the responsibility of the courts.
No one had ever said this to me. I had just had a baby. I'd been given advice on feeding, on sleep, on every small worry going. Not one person had mentioned the single decision that would determine who raised my children if the worst happened.
That decision is guardianship.
It is one of the most important reasons any parent makes a Will, and most of us never realise it until someone says it out loud. Will writers need to be at mums' groups as well as nursing homes.
Why was no one speaking my language at the point in my life when I needed it most?
I decided I needed to be that person. I trained at the College of Will Writing and qualified through the Society of Will Writers when I was two months postpartum. I wrote my first Will on the sofa with a sleeping newborn on my chest.
What My Clients Taught Me
Once I started seeing clients, something shifted. I had trained to handle the legal side, the assets, the paperwork, the practical protection. But sitting with people as they talked through their lives, I kept noticing how much more there was to them.
A Will moves your assets. It does not capture who you were. It holds the house and the savings, but not the voice, the stories, the way someone made a room feel. And that, I realised, is the part people are most frightened of losing.
I have always been obsessed with stories and legacy. With how we are remembered after we are gone, and what gets lost when nobody takes the time to capture it.
“A Will protects what you have. It does not capture who you were. So I am building both.”
The Other Side of AWAY Wills
My grandparents helped raise me. They lived with us, their granny flat reached through an innocuous cupboard in our hallway. A real-life Narnia.
We never have enough time with the people we love. I desperately wish I could sit with them now, as an adult, and ask all the questions I didn't know to ask as a child. About their childhoods. Their careers. Their lives. All of it.
That yearning is how LORE came to be.
LORE is an app I am building to help people capture their emotional legacy in one place. Stories, photos, voices, memories. Something to pass down to your children, and to theirs. We are currently raising under SEIS to turn this dream into a reality.
This is the other half of the same idea.
With AWAY Wills, I write legally valid Wills for families across England and Wales, in plain English, built around how modern families actually live. That is the practical protection. The part that makes sure the people you love are looked after. With LORE, I am building the part that holds everything a Will cannot. The memories, the meaning, and the person behind the document.